Communication and Advancement

10 Tips to Increase Your Institution’s Website Accessibility

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Posted on September 03, 2019 in Building Your Smarter Campus, Communication and Advancement, Compliance, User experience

Everyone should be able to use your institution’s website – especially those with disabilities. Not only is it the right thing to do, your institution could face lawsuits if your site is not accessible. Web Content Accessibility Guidelines (WCAG) are the international standards put in place by the World Wide Web Consortium (W3C) to help... Read More »

5 Tips for Small Higher Ed Marketing Teams

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Posted on September 01, 2019 in Building Your Smarter Campus, Communication and Advancement, Professional Development, Reaching Students, School Operations

While some universities have several people and teams focused on social media, public relations, and marketing — what if your small department is supposed to do aspects of all three? Don’t stress, we’ve got five tried-and-true techniques to help you maximize results. Automate. Make sure you’re using as many automated resources as possible. Schedule social... Read More »

SEO Tips for Universities

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Posted on August 08, 2019 in Communication and Advancement, Reaching Students, School Operations, User experience

Improving your university’s SEO (search engine optimization) results requires good content and effective links — and we don’t need to tell you how important it is for your institution to be found in Google search results! The trick to SEO is in intentional strategy execution. Do not reuse content. Each page of your site should... Read More »

10 Steps: LinkedIn for Your Institution

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Posted on August 06, 2019 in Building Your Smarter Campus, Communication and Advancement, Partnership, Professional Development

Most institutions know that social media — especially LinkedIn — is a powerful tool to connect with community organizations, sister institutions, parents, and alumni. But where to start? Start utilizing LinkedIn with these 10 easy steps. Accurate contact info In the “About” section of your university’s LinkedIn profile, make sure your contact information is correct... Read More »

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