Reaching Students

Listening in a mobile world

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Posted on June 15, 2017 in Reaching Students

We all probably like to think we’re a good listener. After all, we wouldn’t be able to work with others if we weren’t able to listen, right? Well, as writer G.K. Chesterton once put it, “There’s a lot of difference between listening and hearing.” Technology has forever changed the way in which we interact with... Read More »

Where user experience and higher education intersect

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Posted on June 07, 2017 in Building Your Smarter Campus, Reaching Students, User experience

To design and utilize products that appeal to your ideal audience, it’s important to understand how your users – in this case, students and families – will consume and use your product(s). The user experience can be summed up by how your user feels interacting with a product or service. Ultimately, the user experience plays... Read More »

Why social media is the best way to reach incoming students

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Posted on April 16, 2017 in Reaching Students

Your institution is about to experience a generational shift. The youngest millennial students are graduating and Gen Z will soon take over the campus. Are you prepared to meet their expectations? We surveyed 271 higher ed professionals in conjunction with University Business magazine to determine the level of concern institutions were feeling about a change... Read More »

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